Why Sex Sells

Last week a new study from York University added a bit more science to the well-known fact that “sexy” grabs people’s attention.  It’s rather simple, actually… there’s a part of our “lizard brain” which controls our eyes and our head movements in response to the basic survival needs of finding food, avoiding danger, and (you guessed it) reproduction.  Once there’s something to look at, our “thinking brain” has to negotiate with our lizard brain to break our gaze.

Interestingly, the research found no difference in the reactions of the superior colliculus in men’s brains and women’s brains.  Although these researchers raised the question of why men are more obvious about looking, other research explains it: men are generally more visual and competitive, and women are generally more polite.

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